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Chapter Two: The Egocentric Bias


The Egocentric mind knot impels leaders to see and move in one direction: their own. Egocentric leaders focus on their own opinions, while blurring the perspectives of others. 

 

In this chapter, we explore the egocentric bias through the lens of a Captain of Self and Sway, an archetype of an egocentric leader.

 

Egocentric bias binds Captains of Self and Sway to their self-centered filters, making them captains of “Me, Myself, and I.”

There are many “selves” associated with Captains of Self and Sway, including self-serving, self-aggrandizing, self-absorbed, self-enhancing, selfish… I could go on.

The most important self-focus, of which these captains typically have none, is self-awareness.

However, with the practical lessons, strategies, model and framework outlined in this book, these leaders 

“Detaching from Self-thinking is required to see the bigger picture. Detachment is the natural ego antidote.”

– Ryan Holiday, Ego is the Enemy

 

 

Navigating Egocentric Bias

Know your Knots

What is the purpose of my vision, and what would an ideal outcome look like for myself and for others?

What am I doing to acknowledge the contributions and achievements of my team, shifting the spotlight from myself to them?

Is it important to me to create a sustainable legacy for my organization?

What might that look like for me and for others?

 

THE BOTTOM LINE

When you can't beat them, you join them!

The Strategy Equation:

Egocentric Bias + Altruism Bias = 

The Egonomic Enrichment Model

Turns the rudder from self-focused outcomes to outcomes that enrich others across the organization and business ecosystem

Learn how to harness the force of cognitive and emotional biases to work for you instead of against you.

You'll find techniques and strategies to manage Egocentric Bias

for the leader, and for the organization 

in Mind Knots

Adapted from Mind Knots

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© 2025 by Lisa Tromba - Mind Knots

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