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FAQ
First identified by Amos Tversky and Daniel Kahneman, cognitive bias is the tendency of the human brain to simplify incoming information to make it easier to understand and act upon.
These biases are mental shortcuts that are used to made decisions and judgments quickly.
Cognitive bias refers to a systematic pattern of deviation from rationality in judgment, where individuals create their own "subjective reality" from their perception of the input.
Sometimes these shortcuts are beneficial when a split-decision is required such as avoiding potential imminent danger. Yet, too often, these shortcuts lead to errors in thinking, and suboptimal decisions.
Cognitive biases are always in play subconsciously influencing the decisions we make and the actions we take. They are a uniquely human condition. No one is immune.
Understanding and mitigating cognitive biases is crucial for critical thinking, objective analysis and effective decision-making.
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