Anchoring Bias
Anchoring bias is the tendency to rely too heavily on the first piece of information encountered when making decisions rather than considering all relevant information. This is particularly impactful if the initial information is presented in numeric form.
This is also known as 'focalism'. When we become anchored to a specific idea or plan, we're more unwilling to evaluate new information objectively, leading to skewed judgments and distorted perceptions.
Using one piece of information as a reference point for successive data is misleading. It's similar to framing bias because presenting data in a certain order can influence how people perceive and react to the information.

Impact on LEADERSHIP AND BUSINESS
Treasure:
In leadership, the “treasure” of the anchoring bias is that it can provide leaders with a starting point or framework for decision-making and problem solving. By establishing an anchor, leaders can quickly evaluate options and make decisions without becoming overwhelmed by the multitude of information available to them.
Anchoring can help in situations where you may have to rank options or solutions to problems. It can provide a starting point for negotiations and decision-making.
Risk:
However, the “risk” of anchoring bias lies in the fact that relying too heavily on an anchor can lead to suboptimal decisions and judgments. When leaders become anchored to a particular piece of information or a perspective, they may fail to consider alternative viewpoints, or they may ignore important data that contradicts their initial assumptions.
The anchoring bias can result in leaders becoming overly confident in their decisions, even when new information suggests that their original decision was incorrect.
Anchoring bias can lead to skewed judgments and suboptimal decisions if the anchor is arbitrary or irrelevant.
KNOW YOUR KNOTS - Learn to recognize when Anchoring bias is taking the lead.
Ask yourself:
Do I tend to rely heavily on the first piece of information I receive?
Do my estimates often reflect starting points or initial values, even when additional information is available?
Do I find it difficult to adjust away from first impressions or initial offers?
STRATEGIES to manage this bias: Pause – Perspective – Practice - Progress
Pause:
Delay forming an opinion. Allow yourself time to process information before shaping an opinion or making a decision. This can reduce the influence of the initial anchor.
Challenge initial assumptions by actively questioning and scrutinizing the first piece of information you receive. Consider why that information might not be the best guide for your decision.
Perspective
Seek multiple perspectives. Before making a decision, gather different viewpoints and opinions. Having a broader range of information can prevent over-reliance on initial data.
Practice:
Implement a structured decision-making process that requires consideration of various factors and alternatives, not just the initial information.
Encourage critical thinking and challenge assumptions.
Use data and analysis to inform decisions rather than relying solely on initial information.
Make a conscious effort to consider alternative perspectives and gather additional information when making decisions.
Regularly review and adjust decisions.
Revisit decisions periodically as new information becomes available.
Set a range rather than a fixed number when estimating or setting targets. Consider using a range instead of a single number to avoid anchoring to a specific value.
Encourage a culture of questioning. Foster an environment where team members feel comfortable challenging initial ideas and assumptions.
Progress:
Be aware of the anchoring bias and be mindful of your thought processes. Recognizing when you are being influenced by an anchor is the first step in mitigating its effect.
Leaders who develop an awareness of anchoring bias and who adopt strategies to manage it can reduce the risk of making suboptimal decisions. This increases their ability to make well-informed, evidence-based choices.
Educate your team about the anchoring effect so they can also recognize and manage its influence.