top of page

Regret Aversion

Regret Aversion is the tendency to make decisions that minimize the potential for regret, even if better options are available.

Regret Aversion

Impact on LEADERSHIP AND BUSINESS

Treasure:

In leadership and in business, the “treasure” of regret aversion is that it can prevent leaders from making impulsive decisions that can lead to negative outcomes. Regret aversion can result in conservative and cautious decision-making, encouraging leaders to thoroughly assess risks before taking action. This can prevent hasty or poorly thought-out decisions that might harm their organization.

Regret aversion, in some cases, might lead to improved performance, where there are lessons learned from previous decisions.

This bias encourages a long-term perspective, as leaders consider the future regret they might feel from short-sighted decisions – leading to more sustainable, thoughtful business strategies for instance.

Leaders who fear regret are more likely to consider the ethical implications of their decisions, to avoid regretting actions that could harm stakeholders or the company’s reputation. Regret averse leaders might be more attuned to the needs and opinions of various stakeholders, seeking to avoid future regret from ignoring the value of different perspectives.

“Regret isn’t just something to push away, rather it’s something to embrace. It can be our most powerful teacher.” – David Epstein


Risk:

However, the “risk” of regret aversion is that it can cause leaders to be overly cautious, indecisive, and reluctant to act because of the fear of making a wrong decision and experiencing regret. It can result in slower decision-making, and therefore, decreased organizational effectiveness.

Excessive fear of regret can lead to paralysis or aversion to taking necessary risks, causing leaders to miss opportunities for innovation or growth. An overly cautious leader may delay implementing necessary changes in the organization, preferring the status quo to the risk of regret from potential unsuccessful new initiatives.

Under the influence of regret aversion, leaders might also become too focused on avoiding past mistakes, which can stifle creativity and prevent them from seeing new solutions. Excessive regret aversion, especially in a rapidly changing business environment, can reduce a leader’s ability to adapt and pivot, out of fear of potential regret of making wrong decisions.

To identify this bias in a leader, one could observe if they are taking a long time to make decisions, and often indecisive, or if they are avoiding making decisions altogether. It may also be helpful to gather feedback from team members, who may be able to provide insight into the leader’s decision-making process.


KNOW YOUR KNOTS - Learn to recognize when Regret Aversion is taking the lead.

Ask yourself:

Do I often find myself avoiding decisions due to fear of making a mistake?

Am I overly concerned with past decisions that didn’t turn out well?

Do I frequently second-guess my choices because I’m worried about potential regret?

Am I hesitant to take calculated risks, even when the potential benefits are significant?

Do I tend to stick to the status quo because it feels safer than trying something new?



STRATEGIES to manage this bias: Pause – Perspective – Practice – Progress

Pause:
Assess the frequency of your decision avoidance. Are there patterns or specific types of decisions that trigger this avoidance?

Think about past decisions that didn’t yield the desired outcomes. Are these experiences overly influencing current decision-making?

Evaluate the impact of decision avoidance on business opportunities and team dynamics.

Identify opportunities where risks were avoided and consider what was lost as a result.

Consider instances where maintaining the status quo was chosen over innovation or change. Analyze the potential stagnation or missed growth opportunities resulting from avoiding change.


Perspective:
Reflect on past decisions to learn from any regrets.

Evaluate the organization’s risk tolerance and how personal aversion to risk aligns or misaligns with the intended risk tolerance of the organization.


Practice:
Make it a practice to look for the lessons to be learned from failures as much as from successes. Analyze what was learned from past decisions and how the learning can be applied constructively.

Determine if the fear of making mistakes is based on past experiences or perceived risks and whether these fears are objectively justified.

Analyze the root causes of doubt to understand if the source is a lack of confidence, fear of negative outcomes, or external pressure.

Foster a culture that values calculated risk-taking.

Implement an organizational decision-making framework that equally assesses both risks and potential rewards.

Weigh the potential benefits of a risk against the fear of regret, considering both short-term and long-term impacts on the organization.


Progress:
Conduct self-reflection and seek out opportunities for growth and development to help manage this bias.

Evaluate the actual risks of change versus the perceived comfort of the status quo, and how the balance affects the organization’s progress and adaptability.


Stay sharp. Become a LeaderEdge insider.

LeaderEdge is a monthly newsletter packed with insights, provocative ideas, intel, and practical frameworks you can use to sharpen your leadership edge. Stay sharp and sign up to become a LeaderEdge Insider!

© 2025 by Lisa Tromba - Mind Knots

bottom of page