LeaderEdge Insights

Ever wonder why some ideas stick and others don't?   It’s all about the magic of “stickiness”—making messages memorable through simple,...

You know it. You’ve lived it. But can you explain it? This is the Curse of Knowledge bias. It makes it hard to unravel and convert the...

Nearly 80% of startups miss their market predictions, and one big culprit is the planning fallacy—  a cognitive bias that skews our...