Ever wonder why some ideas stick and others don't?

Ever wonder why some ideas stick and others don't?

It’s all about the magic of “stickiness”—making messages memorable through simple, emotionally resonant storytelling.

It isn't just about what you say—it's about how you say it.

Technical or domain experts often fall into the trap of the Curse of Knowledge, a bias that binds leaders to deep-seated knowledge, constricting them from transferring their knowledge through relatable messaging.

For these leaders, their knowledge can be both their blessing and their curse.

The key to stickiness lies in simplification, emotional connection, and the use of imagery.

Images and stories resonate more deeply than abstract concepts, making your message not just heard, but felt.

Imagine explaining your ideas from your ‘beginner’ mindset, not your expert frame of mind.

Simplify and visualize.

Use simple messaging that stirs emotional connection, and communicates in a clear, concise, and consumable way.

And when you do, your ideas won’t just stick—they’ll spread.

I'm curious. What techniques do you use to make your messages memorable?

We’d love to hear from you! 

#CurseOfKnowledge #CognitiveBias #ExecutiveCoaching #MindKnotsBook